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Sync Different 非同凡响

When Steve Jobs nodded to the slogan of "Think Different," his company were yet to produce anything that required to sync with Macs. But "Sync Different" means more than a rhyming parody: keeping your distance from the world before you could bring any change to it.

当乔布斯确定“非同凡想” (Think Different) 这一广告语时，苹果公司还没有生产过任何一款需要和电脑同步信息（Sync）的电子产品，但这两个发音相近的单词在此语境下几乎是同意的：只有成为与整个世界有所差别的异端，你才能改变它。