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App Store / Adobe

You may have seen slogans like "We [heart] Apple. We [heart] Choice." on Apple's fan sites for millions of times. However, things turn out to be weird if you find the same words in a marketing campaign driven by Adobe. Though "95% apps in App Store are approved in seven days", there's still something missing. A war ignited after Apple formally announced that it would not support Adobe's Flash Technology on the iPhone, iPod Touch, and iPad devices.

你可能已经在苹果的粉丝网站上看过几百万次「我们爱苹果。 我们爱选择权。」之类的标语了。但是如果你在一个由 Adobe 发起的市场营销活动中看到类似的字眼，相信你还是会觉得有些古怪。虽然乔布斯说，「应用商店里 95% 的程序都在一周之内审批通过了」，但是还是有一些重要的程序没有展现在用户受众。在苹果公司宣布他们不会在 iPhone、iPod Touch 和 iPad 等各种设备上支持 Adobe 的 Flash 技术之后，两家公司之间的战争就被点燃了。